Individual Nostalgia in Industry 4.0 : Tiexi Network Marketing Factory Complex Design

The project tries to arouse individual reflective nostalgia in daily life to activate and extend the urban spirit of an old industrial city. A warehouse built in 1937 is transformed to a network marketing factory complex to meet the demand of flexible production in Industry 4.0. Besides, a corridor is opened to citizens and tourists as a public place.

Urban nostalgia strategy is used in the project so that the present, the next & later generations are able to find out those unseen & hidden urban gene from the construction. Reflective nostalgia stresses the process of backing to hometown and indicates new plasticity instead of restoration. In fact, it is an action to greet the future. It is hard to find deep nostalgia in visual-oriented museums. But it may crowd in upon your mind, naturally when you experience a story, see a scene in your daily life. There is nothing like Tiexi’s factories & production to embody the spirit of the city. The complex designed by me is truly a space to serve production and living in Industry 4.0. Individual nostalgia is merged into and can be felt in daily life. Tiexi District has become a large community and remain production activities slowly possess some features of Industry 4.0, such as more efficient & flexible. Some small-sized & customized factory groups based on network marketing channel have caused my attention. They may grow into a new production force one day with rapid growth of network. The project provides an experiment place facing the future for these factories. Production, management & marketing are arranged with a new way of space organization. Besides, it’s also used for display. A corridor inserted in the complex is a new point of interest and will be opened to nearby inhabitants or to all citizens, making up shortage of public places. Equipped with both old and new production experience scenes, the corridor is a dim & quiet place suitable for nostalgia. Thus, it is easy to arouse individual reflective nostalgia. Visitors may sense the unchanged spirit of the craftsman in the changing times. And they may be moved or encouraged to throw themselves into the wave of Industry 4.0. Deserted industrial structures are extraordinary choice for such complex. New production returns to old factory buildings. Space and events may give people a comprehensive infectivity. To solve the contradiction between city protection and growth, other industrial relics may be transformed to carriers of urban nostalgia with similar ways.