Archive

Cameleon Store

AWAA for cwarchitects. Brussels, Belgium

  • Name of work in English

    Cameleon Store

  • Name of work in original language

    magazin CAMELEON

  • Prize year

    EUmies Awards 2011

  • Work Location

    Brussels, Belgium

  • Studio

    AWAA for cwarchitects

EUmies Awards 2011 Nominees

  • Exterior View

    Exterior View

    © Caméléon

  • Sun protection detail

    Sun protection detail

    © Serge Brison

  • Entry Hall

    Entry Hall

    © Serge Brison

  • Lobby

    Lobby

    © Caméléon

  • Green Roof with solar panels

    Green Roof with solar panels

    © Michel Wiegandt

  • Main Stairs with natural light and ventilation

    Main Stairs with natural light and ventilation

    © Caméléon

  • First Floor Plan - Main Store and Storage

    First Floor Plan - Main Store and Storage

  • Third Floor Plan - Office and Green Roof

    Third Floor Plan - Office and Green Roof

Since 1988, CAMELEON's sells prestigious range of ready-to-wear clothing, accessories, shoes and decoration products at a reduced price.

Authors

Charly Wittock,

  • Program

    Commerce

  • Completion

    2009

CAMELEON is the reseller of major brands' inventory surplus. These products are sold in private sales reserved for CAMELEON members held at its Comptoirs Privés outlets. This new commercial space enables CAMELEON to continue its expansion and it represents a significant stage in the evolution of this Brussels-based retailer. This new shop offers a new space with all modern conveniences aimed at a demanding clientele. The Building includes large and well-lit spaces, a cafeteria opening onto an expansive terrace, lounge spaces featuring entertainment devices, a child-minding service, a changing-room facility, generous parking accommodation for bicycles, and much more with the added comfort provided by the ecologically friendly design of the building (natural light and ventilation).

In 8,000 m² distributed over two levels, CAMELEON offers its customers its range of products for women, men, children and home decoration. The two levels are linked by a monumental staircase, lit by an expansive light well that also provides the natural ventilation and natural lighting for the building. A large alley is set aside for independent retailers that complement CAMELEON's clothing and decoration range with their own specific products. Type of development: The project involves the construction of a 17,000m2 building intended to house a large specialized shop (8,000 m² of retail space), with all its amenities; offices and inventory spaces a photo studio large stocks a daycare facility for 36 children a cafe open to the public open parking

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