Cameleon Store
AWAA for cwarchitects. Brussels, Belgium
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Name of work in English
Cameleon Store
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Name of work in original language
magazin CAMELEON
Prize year
EUmies Awards 2011
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Work Location
Brussels, Belgium
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Studio
AWAA for cwarchitects
EUmies Awards 2011 Nominees
Program
Commerce
Completion
2009
CAMELEON is the reseller of major brands' inventory surplus. These products are sold in private sales reserved for CAMELEON members held at its Comptoirs Privés outlets. This new commercial space enables CAMELEON to continue its expansion and it represents a significant stage in the evolution of this Brussels-based retailer. This new shop offers a new space with all modern conveniences aimed at a demanding clientele. The Building includes large and well-lit spaces, a cafeteria opening onto an expansive terrace, lounge spaces featuring entertainment devices, a child-minding service, a changing-room facility, generous parking accommodation for bicycles, and much more with the added comfort provided by the ecologically friendly design of the building (natural light and ventilation).
In 8,000 m² distributed over two levels, CAMELEON offers its customers its range of products for women, men, children and home decoration. The two levels are linked by a monumental staircase, lit by an expansive light well that also provides the natural ventilation and natural lighting for the building. A large alley is set aside for independent retailers that complement CAMELEON's clothing and decoration range with their own specific products. Type of development: The project involves the construction of a 17,000m2 building intended to house a large specialized shop (8,000 m² of retail space), with all its amenities; offices and inventory spaces a photo studio large stocks a daycare facility for 36 children a cafe open to the public open parking
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